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Marketing Management

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Program Overview

Today’s employers are looking for well-rounded individuals that have a variety of skills to meet the demands and expectations of today’s global marketplace. Whether you are looking to work in a support position, managerial role, or possibly start your own business, we have the coursework and resources to help you achieve your goals.

Marketing Management program students build a strong foundation of skills and competencies needed to be successful in today’s fast-paced business environment including:

  • Organizational and planning skills
  • Critical thinking and problem-solving skills
  • Communication skills in speaking and writing
  • Teamwork and leadership skills
  • Computer technology such as Microsoft Office Suite, social media platforms, websites, and digital marketing
  • Financial knowledge
  • Goal-setting
  • Ethics

Students are guided with support from faculty which possess both the necessary academic credentials and industry experience within their respective disciplines. Program faculty also work with area business leaders to keep current with the needs of local employers and incorporate these skills and competencies into program coursework. The rigorous class schedule and optional business field experience course allows students to apply the principles they’ve learned in a real-world setting.

Transfer Information

Many four-year colleges and universities accept a limited number of transfer and elective credits.

If you plan to transfer, work closely with a program advisor to ensure courses transfer and you meet program requirements.

At A Glance
Awards
  • Associate of Applied Science
  • Certificate
Length of Study 4 months – 2 years
 

Graduate Spotlight 
Caden Conrad

Caden Conrad has big goals. He wants to be an entrepreneur, starting his own businesses and pursuing new ventures. He came to Hawkeye Community College for the Marketing Management program, looking for knowledge, guidance, and mentorship.

Graduate Spotlight 
Lincoln LaSourd

Lincoln LaSourd started out like many students: undecided. One Marketing Management class with Mark Ryan, however, helped him make up his mind. “That really just sparked my interest,” he said. Now, Lincoln is preparing to graduate and transfer to UNI, where he already has friends and connections after living in the dorms one year while taking classes at Hawkeye Community College. His advice for new students: be open and trust the process. “Be open to meeting new people, getting to know your teachers, trying new classes,” he said. “You never know, it might spark something you didn’t even know you had an interest in.”

Program Pathway

Entrepreneurship Certificate Option

Upon completion of the entrepreneurship certificate program, students will be positioned with basic business acumen in areas of business basics, accounting, management, small business management, and professional selling.

Program Details

Award Certificate
Credits 16
Number of Terms 1
Time to Complete 4 months
Admissions Application Select Academic Program:
Entrepreneurship - Certificate
See Program Admission

Suggested Sequence of Study and Cost

Program Courses

Term 1
  • Introduction to Accounting
    Financial Accounting
  • Principles of Marketing
  • Small Business Management
Elective List
  • Business Law
  • Consumer Behavior
  • Event Planning and Customer Service 1
  • Principles of Management
  • Principles of Selling
  • Project Management Basics
  • Social Media for Business

See the Suggested Sequence of Study for the full list of courses, cost, and additional course details.

Next Step: Continue to the Marketing Management AAS degree program or graduate and enter the workforce.

Marketing Management Associate of Applied Science (AAS) Degree

The Marketing Management AAS degree program prepares students with the competencies to enter mid-management marketing. Students learn the essential skills for beginning a successful career in today's fast paced business environment and study marketing activities, management functions, decision-making skills, sales, merchandising, human resources, and promotions management. Courses feature an emphasis on the application of computer technology and communication.

Program Details

Award Associate of Applied Science (AAS)
Credits 64
Program Start Fall, Spring, Summer
Number of Terms 4
Time to Complete 2 years
Admissions Application Select Academic Program:
Marketing Management – AAS
See Program Admission

Suggested Sequence of Study and Cost

Program Courses

Term 1
  • Applied Math
  • Human and Work Relations
  • Introduction to Business
  • Principles of Marketing
  • The College Experience
Term 2
  • Introduction to Computers
  • Introduction to Economics
    Principles of Macroeconomics
    Principles of Microeconomics
  • Principles of Retailing
  • Principles of Selling
Term 3
  • Introduction to Accounting
    Financial Accounting
  • Principles of Management
  • Workplace Professionalism
Term 4
  • Advertising and Visual Merchandising
  • Business Law
  • Human Resource Management
Marketing Electives
  • Business Ethics
  • Business Field Experience
  • Composition II
  • Consumer Behavior
  • Desktop Publishing
  • Electronic Communications
  • Intermediate Computer Business Applications
  • Introduction to Accounting II
  • Introduction to International Business
  • Introduction to Mass Media
  • Management Decision Making
  • Managerial Accounting
  • Personal Finance
  • Project Management Basics
  • Small Business Management
  • Social Media for Business
  • Sports Marketing

See the Suggested Sequence of Study for the full list of courses, cost, and additional course details.

You have completed the Marketing Management Associate of Applied Science (AAS) degree program. Check out the Business and Professional Development continuing education courses and Computers and Technology continuing education courses to keep up to date in your profession.

Careers

Positions

Many graduates of the Marketing Management program have gone on to become marketing managers and professional sales and customer service representatives. Some have gone on to own their own businesses and others have found careers as managers, merchandisers and buyers within various industries.

Graduates from the Marketing Management program are responsible for creating and/or executing marketing strategies, hiring, training, and supervising employees. They are also responsible for buying and selling product offerings, and planning promotions and advertising campaigns throughout a variety of sectors within today's economy.

Current data confirms careers in business/marketing/management are listed as some of the fastest growing sectors within today's global economy.

Business/marketing/management careers offer flexibility, mobility, and above average pay to match your ability.

Example Careers and Average Wages
Entry Average Experienced
Advertising Sales Agents $28,340 $58,050 $76,630
Customer Service Representatives $28,950 $41,140 $48,750
First-Line Supervisors of Non-Retail Sales Workers $51,800 $82,920 $110,200
First-Line Supervisors of Office and Administrative Support Workers $37,920 $60,300 $73,940
First-Line Supervisors of Retail Sales Workers $28,430 $43,320 $56,090
Management Occupations $46,320 $95,090 $132,600
Marketing Managers $73,730 $132,870 $163,700
Market Research Analysts and Marketing Specialists $38,760 $62,660 $82,660
Sales and Related Workers $29,810 $40,030 $55,000
Sales Managers $74,430 $129,080 $170,980

Source: 2023 Iowa Wage Report, Iowa Workforce Development — Statewide Wages

Employers

The following is a partial list of employers who have hired graduates from this program:
Business Location
Advanced Heat Treat Corp. Waterloo, IA
CUNA Mutual Group Waverly, IA
GEICO Insurance Coralville, IA
Hy-Vee, Inc. West Des Moines, IA
John Deere Moline, IL
Kwik Trip, Inc. La Crosse, WI
McGraw-Hill Education Dubuque, IA
MercyOne Waterloo, IA
PDCM Insurance Waterloo, IA
Target Distribution Center Cedar Falls, IA
The Men’s Warehouse, Inc. Waterloo, IA
The VGM Group Waterloo, IA
Toyota Financial Services Cedar Rapids, IA
Veridian Credit Union Waterloo, IA
W.W. Grainger, Inc. Waterloo, IA
Walmart Stores, Inc. Bentonville, AR

Program Contacts
Admissions
Email Admissions 319-296-4000 Hawkeye Center 114
Academic/College Success Advisor
Last Names A – L
 Kaitlyn Harris Email Kaitlyn Harris 319-296-4014 ext.1066 Bremer Hall 136A
Academic/College Success Advisor
Last Names M – Z
 John Peterson Email John Peterson 319-296-4014 ext.1448 Bremer Hall 136B
Faculty Advisor
Chris Peters Email Chris Peters 319-296-2329 ext.1307 Black Hawk Hall 201

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